Environment analysis Essay Example | Topics and Well Written Essays - 750 words

Environment analysis - Essay Example There are certain external factors that have exerted immense pressure on the company and internal factors that have propelled it to its current position. This paper will discuss both the internal and external factors that affect the HTC Company. The internal environment of an organization comprises of resources, capabilities, and the core competencies. Some of the company’s resources include valuable partnerships, especially with companies such as Microsoft. Moreover, HTC Company has exemplary, innovative design skills exhibited by the employees. This means that the HTC Company prides itself with employees who are committed to innovation. They are always willing to try out creative ideas and participate in collaborations forming teams that have served to bring new products on board. In addition, the employees have an exemplary talent and skill in hardware design and manufacturing. These aspects define some of the resources that HTC Company has. The highly innovative employees define a rare resource for HTC Company giving it a competitive advantage over other companies (Segan 57). The HTC Company has some outstanding capabilities such as research and development, manufacturing, and marketing. These capabilities have contributed to the company’s success in the past and are also likely to propel HTC to further success in the future. In addition, HTC has a strong value chain analysis with primary activities that have propelled it to success. For example, the company’s product design, manufacturing, and value chain in marketing research are some of the leading primary activities. Core competencies define HTC’s basis for competitive advantage. One of the leading core competencies is research and development (Flannery 37). The company excels in this aspect and invests 5% of its revenue to foster research in an effort to create new products. HTC;s product design also qualifies to be an additional core competency. This